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Copyright 2010 Star Mentors

THE PLATINUM HIGHWAY

Why Is mentoring and coaching so important in the entertainment industry now?

Every organization and individual defines talent management differently, yet most artists we observe and interview and have
had the pleasure to work does not implement this concept particularly well. That is not surprising since most aspiring artists
and entertainmenters choose the "fly by the seat of the pants" approach.  No matter how much debate there is about the
term "talent management and development,"  no matter how many systems are set up and no matter how long industry
executives, project managers and investors deliberate on who's a high potential and who's not, this inescapable fact remains:

The most important part of talent management is in the hands of the striving artist themselves  

Unfortunately, locating the help, wisdom and professional experience can be difficult and expensive. One of the keys to
success in the entertainment industry is building a rich network of talented and experienced individuals to aide them in their
journey.   Second is to actively seek new knowledge and education to the changes in the industry and learn from the
successful mentors that have taken the journey ahead of them. Talent needs coaching and mentoring.   Every successful
athlete, entrepreneur and professional has something in common, they at sometime relied upon the wisdom, experience and
dedication of a coach or mentor to provide them with the tools that otherwise they would have to learn them self.    This
especially goes for everyone in the entertainment industry. This includes engineers, producers, songwriters, musicians,
managers, promoters, performers and countless other people that drives this industry.  Our goal is to create this unique
empowering learning environment through the Star Mentors seminar tours.  

We have created an exciting and rewarding seminar series that will bring many top award winning and acclaimed
entertainment industry professionals directly to the emerging artists.  By meeting face to face and actively participating in this
process this experience will help the attendees gain the best knowledge to help take the  next steps in their careers.  Our
surveys have identified a key fact, many emerging artists in cities all over the world do not have access to the seasoned
talent and professional resources they need to make a measurable difference in their journey.  This seminar experience will
help bridge that gap. We are hopeful that the relationships we will build through this effort will be lasting and help produce
the next future successful stars and creative professionals.

"
Coaching and mentoring expands people's capabilities and therefore the capability of their
organizations and success rates
".

It's that link to success that is often overlooked. Savvy artists and creative individuals have figured out that the alignment
and development of their own knowledge  through coaching is essential to their personal success,  perhaps even their
survival, especially in today changing entertainment industry.

Finding the right environment for learning for most appears to be difficult to do well — or do consistently. Although the
large majority of successful professionals and managers like to coach, most people we have interviewed say they would like
to receive more coaching and have opportunity for mentoring but don't know where to look..  Lack of confidence is an
obstacle in this process.  Many artists get stuck in the rut of thinking that they would prefer to be left alone and learn and
create on their own.  The reality is that there are clearly defined techniques, approaches and principles that apply toward
successes in any skill .Unfortunately, by not learning these basic principles most artists tend to delay the process of gaining
the right momentum to become successful in this extremely difficult business.  One question we all agreed on here at Star
Mentors is that we will be setting the stage for an incredible opportunity and are inviting all those who understand the value
in this effort to join us on the Highway to Platinum success.

Talent management is the key and this includes finding opportunity whenever possible to provide the tools that identify the
skill sets that help ensure that the right people are in the right place at the right time. This is essential to meet industry
requirements, standards and all changing trends.  If someone wants to climb Mt Everest they would be most advised to
learn from someone who has been there dozens of times. Regrettably, in the music business the majority of the individuals in
the entertainment business choose to take the journey alone for some unknown and mysterious reasons. Yet our research
indicates that the most 'talent'  individuals don't necessarily want to be 'managed' or moved like chess pieces without regard
to their career aspirations or personal needs. But if the concept of open minded learning, professional networking and
having the actual opportunity to meet respected "celebrity's and professional" in their field it can inspire and redirect creative
talents to much higher levels and much faster.  If that sounds like you, we encourage you to make your seminar reservations
or join our mentoring program today !

Getting up-close and personal is our goal. For an aspiring engineer/producer actually have the opportunity to interact and
learn from someone who has been awarded 12 platinum records is priceless. Learning new tricks and tips in digital audio
production from one of the tops in the industry, actually talking and sharing ideas with a Grammy or Emmy award winning
songwriter or learning about all the new laws and regulations in regards to digital distribution from a top music executive or
lawyer can change lives.  Many individuals mistakenly believe that coaching and mentioning conversations should only focus
narrowly on specific projects or creative tasks. As professionals we know it goes much deeper then this.  Since every
artist, creative person or manager is motivated by a unique set of personal values, talents, and goals it is clear, "In the end
it's down to the quality of personal relationships that are created and there is nothing more valuable then the great
relationship between the coach and the aspiring professional".  If you want to go to the moon then its about believing and
trusting the experience and knowledge that can make simple dreams come true.

The Star Mentor organization has taken a very proactive approach in developing the coaching skills among our skilled
professionals at all levels. All of our guest speakers and mentors are carefully selected to make sure that the knowledge
transfer is not just of the highest quality but also provide a fun and rewarding learning experience.

"It is extremely rewarding and fulfilling to everyone in the Star Mentors team to see our seminar
attendees achieve what they set out to do."

Mentorship refers to a personal developmental relationship in which a more experienced or more knowledgeable person
helps a less experienced or less knowledgeable person. The receiver of mentorship was traditionally referred to as a
protégé, or apprentice but with the institutionalization of mentoring the more neutral word "mentee" was invented and is
widely used today.  Strangely enough our Star Mentor staff also become the "Mentees"  as well because we too learn from
our experiences at the seminar and interaction with the attendees.  Foremost, mentoring involves communication and is
relationship based. In the organizational setting, mentoring can take many forms. One definition of the many that has been
proposed, is "Mentoring is a process for the informal transmission of knowledge, social capital, and the psychosocial
support perceived by the recipient as relevant to work, career, or professional development;mentoring entails informal
communication, usually face-to-face and between a person who is perceived to have greater relevant knowledge, wisdom,
or experience.  We are confident that Star Mentors has taken the right steps to bring these value to the attendees of our
extensive day long seminar experiences.

Our seminars are a full day event, stating at 9:00 AM and ending at 4:30 PM.   During the seminar there will be key note
topics, question and answer session, breakout sessions and structured classroom sessions.  All of these sessions are taught
and featured by one of our leading experts in their field. The cost of the seminar  is $120.00 per person.  The seminars are
held in a comfortable modern hotel conference setting.  Please check our
Date And Locations section of the website.
Refreshments and classroom materials are proved.

Please join us and create some lasting and quality relationships with our speakers and staff.   We look forward to seeing
you.

Jay Jaworski - Digistar Management - Founder Star Mentors
Copyright 2010 Star Mentors
Crossworlds Entertainment International Artist Management, Music, Talent,Artist Development,Music Producers